Collection: Nijiyura Tenugui

A tenugui is a traditional Japanese household cloth made of cotton. These woven cloths are dyed by hand using a very old technique called "chusen". Roughly speaking, the parts that are not to be dyed are covered with starch and the cloth is then dipped in dye baths.

A tenugui can be used for many things:

As a towel, for drying off, as a wall decoration, for wrapping gifts or even as a sweat catcher when hiking.

There are no limits to your imagination.

I recommend using the Tenugui to dry your knives.

The company was almost on the verge of closing in 2008 because demand had decreased over the years since it was founded and the Tenugui had only ever been sold to other companies. 

In order to save the company, the successor, Yuji Nakao, tried to develop his own brand and sell the Tenugui directly to the end customer. NIJIYURA was born. 

Nijiyura (にじゆら) is composed of two words: Nijimu (= blurry) and Yurameku (= flutter). Although these two words describe the two biggest flaws in the traditional Chusen dyeing process, Yuji Nakao found them both beautiful-sounding and inspiring. 

Meanwhile, Tenugui has managed to inspire people in Japan again and there are 6 Tenugui shops throughout the country that help to preserve this tradition.